When it comes to social media, your bio is like a book cover. It might be a better practice for people to actually scroll through your tweets or your Instagram posts to get a feel for whether or not they’d like to follow you. But most people really just look at your bio and make a snap judgement.
That’s why your bios on social media are So. Important.
You’ve got super limited space to tell people what you’re all about and why they should follow you. This is not (and shouldn’t be) an exact science. In fact, I’ve been known to change my bios pretty regularly (not that I would necessarily recommend that, but you know how that goes…). But there are some definite common links between a lot of really strong bios, especially when it comes to bloggers/small businesses.